Courses
Business Work & ambitions

Find out whether your idea solves a real problem before you bet on it.

A course for the stage between having an idea and committing to it. It covers identifying the assumptions the idea depends on, testing them with real people cheaply, and reading the results honestly.

iPhone App Store Get Cadence free

Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.

See what you would learn

Type this when Cadence asks what you want to learn

I have a business idea and want to know whether it solves a real problem. Help me examine customer needs, alternatives, and the assumptions I should test before investing heavily.

Change any word so it fits your situation. The course is built from what you type and a few setup questions.

Best for
Business
Prerequisites
None. Bring the situation you have.
Course length
7 to 30 lessons, sized to your goal
Lesson pace
About 10 minutes a day
Format
Read it, or play the audio
Access
Available on the App Store, with early features and Android testing access

Before the course is built

Setup asks about your situation first.

Lesson 1 opens on the moment you describe, and the examples use your role. For this request, expect questions like these.

  1. Is this a side project, a potential company, or something inside your current employer?
  2. Have you talked to any potential customers yet?
  3. What would you need to see to decide to go ahead, or to stop?

Right for now

If any of this sounds familiar, start here.

You are excited and unvalidated

The idea feels obviously good and no one outside your head has confirmed it.

You keep building instead of asking

Work on the product feels like progress; talking to customers feels like a delay.

You had an idea fail and do not know why

It seemed right and nobody bought, and you want to avoid repeating that.

Course arc

Where the course goes, in order.

Cadence writes the lessons for you, so the exact path follows your answers. This is the ground a course built from this sentence covers.

01 / 06

The problem, not the product

Starting from who has the problem and what they do about it today.

Assumptions that could kill it

Listing what must be true, and ranking by how uncertain and how fatal.

Talking to potential customers

Questions that reveal real behaviour instead of polite enthusiasm.

Small experiments

Landing pages, pre-orders, concierge versions: getting a real signal for little money.

Reading the results

Distinguishing interest from intent, and enthusiasm from evidence.

Go, change or stop

Deciding from what you learned, and what to test next.

What changes

What you will be able to do, and what you will stop believing.

You will be able to

Name the risky assumptions

Identify what has to be true for the idea to work, and which of those you do not know.

Test with real people

Run conversations and small experiments that produce evidence rather than encouragement.

Decide with the evidence

Recognise a signal to proceed, pivot or stop.

Ideas this course corrects

People will tell you if the idea is good

People are kind. Ask about their behaviour and their money, not their opinion of your idea.

You need a product to test demand

Most demand can be tested before anything is built. Building first is usually the expensive way to learn.

Course questions

What to know before you start.

Is this a fixed course?

No. Cadence builds the course when you type the sentence and answer a few setup questions, so the lessons follow your situation. This page describes what a course built from this request covers. You see the whole path before Lesson 1.

Who is this course for?

A course for the stage between having an idea and committing to it. It covers identifying the assumptions the idea depends on, testing them with real people cheaply, and reading the results honestly. It sits under Business in the Work & ambitions part of the library.

Do I need any prior experience?

No. Setup asks what you already know and where you want to use it, and the course starts from there. Bring a real situation if you have one; the examples are built around it.

How long does it take?

Courses run 7 to 30 lessons of about 10 minutes, sized to what you asked for. One lesson a day is the intended pace, and you can go faster. Lessons can be read or played as audio.

Does this course award a certificate or degree?

No. Cadence is for practical self-learning and does not award accredited degrees or professional certification.

Start today

Type it, answer a few questions, open Lesson 1.

The sentence to type

I have a business idea and want to know whether it solves a real problem. Help me examine customer needs, alternatives, and the assumptions I should test before investing heavily.
iPhone App Store Get Cadence free

Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.

Android early access

Join Cadence on Android.

Tell us your goal and Google Play email. We will send your tester invite when it is ready.

Use the email on the Google account you use with Google Play. We only use it for your tester invite and Android testing updates.