Course library
Founder course Course 24 of 24

Talk to users without leading the witness.

A daily course for founders, PMs, and operators who need cleaner questions and stronger signal from customer conversations.

iPhone App Store Get Cadence free

Download Cadence free from the App Store, or request free Android testing access.

See what you will learn
A standing column and fallen structures connected by a long arc.
Discovery Talking to users

30 short lessons. Day 1 is ready.

Best for
Founder & business
Prerequisites
No formal prerequisites
Course length
30 daily lessons
Lesson pace
About 10 minutes a day
Total learning time
About 5 hours in total
Access
Available on the App Store, with early features and Android testing access

Right for now

If any of this sounds familiar, start here.

Every lesson connects to a conversation, decision, or habit you can change between lessons.

You get polite answers

Move from opinions to behavior.

You accidentally pitch

Ask before explaining your idea.

You need product evidence

Synthesize patterns, risks, and next tests.

You are validating a bet

Know whether the conversation changed what you believe.

Inside the course

Your first three days are already mapped.

The course follows a daily sequence, so the next practical move is waiting when you come back.

Question quality

Ask about behavior, stakes, and workarounds.

Signal detection

Separate pain from curiosity and praise.

Conversation control

Keep discovery from becoming a demo too early.

Synthesis

Turn notes into decisions and next questions.

Course preview 30 short lessons

Evidence-Driven User Conversations

Day 1 Treat Warm Feedback as a Starting Point

Recognize when a friendly response needs more context without dismissing or decoding the participant.

  1. Day 2

    Ask What Happens After Yes

    Follow a positive response with questions about context, current behavior, and voluntary next steps.

  2. Day 3

    Test Whether Praise Connects to a Need

    Test whether a positive comment connects to a concrete experience, need, or outcome.

Course arc

From vague intention to repeatable moves.

Cadence turns the course into a returnable habit: short lesson, quick check, review, and the next useful step.

01 / 04

Avoid false signal

See why compliments mislead.

Ask about behavior

Use recent examples and current workarounds.

Probe stakes

Understand urgency, cost, and constraints.

Synthesize the pattern

Decide what to test next.

Full syllabus

30 lessons, arranged as one clear path.

Plan and run respectful user conversations, ask neutral questions about real behavior, and interpret qualitative evidence without mind-reading or false certainty. Finish with a bounded research readout that supports a real decision.

Module 01

Read Evidence With Respect

Treat warm, vague, negative, or hesitant responses as starting points for inquiry rather than verdicts about the participant.

  1. Day 1 Treat Warm Feedback as a Starting Point
  2. Day 2 Ask What Happens After Yes
  3. Day 3 Test Whether Praise Connects to a Need
  4. Day 4 Turn Complaints Into Testable Friction
  5. Day 5 Understand Stakes Without Pressure
  6. Day 6 Checkpoint: How Strong Is the Evidence?
Module 02

Ask Neutral Questions

Build questions that invite context, recent examples, choices, and consequences without steering or pressuring.

  1. Day 7 Ask for Examples, Not Opinions
  2. Day 8 Get Users to Describe What They Did
  3. Day 9 Surface Preferences With Neutral Comparisons
  4. Day 10 Probe Without Steering the Answer
Module 03

Triangulate Without Mind-Reading

Compare words, actions, context, workarounds, and stakes while keeping alternative explanations visible.

  1. Day 11 Review: Where Evidence Got Thin
  2. Day 12 Compare Words With Actions
  3. Day 13 Treat Workarounds as Clues
  4. Day 14 Do Not Guess From Silence
  5. Day 15 Cross-Check Words, Actions, Stakes
Module 04

Plan an Ethical Interview

Define the decision, recruit relevant participants, handle consent and privacy, and prepare a flexible guide.

  1. Day 16 Define the Decision and Research Question
  2. Day 17 Recruit Relevant Participants
  3. Day 18 Handle Consent, Privacy, and Recording
  4. Day 19 Build a Flexible Interview Guide
  5. Day 20 Run a Complete Practice Interview
Module 05

Conduct and Synthesize

Facilitate accessible conversations, preserve context, separate observation from interpretation, and find bounded patterns.

  1. Day 21 Facilitate for Access and Difference
  2. Day 22 Separate Observation From Interpretation
  3. Day 23 Preserve Context and Disconfirming Cases
  4. Day 24 Find Patterns Without Fake Precision
  5. Day 25 Triangulate Beyond Interviews
Module 06

Decide With Appropriate Confidence

Triangulate evidence, report limitations and disconfirming cases, and choose the next decision or test.

  1. Day 26 Write Bounded Findings
  2. Day 27 Decide Whether More Research Is Needed
  3. Day 28 Choose the Decision or Next Test
  4. Day 29 Assemble the Research Readout
  5. Day 30 Checkpoint: Is the Decision Responsible?

How learning works

Read, listen, check your understanding, then keep going.

01

Short daily lessons

Each lesson is designed around about 10 minutes of focused learning.

02

Reading and audio

Read the lesson or play its audio when listening fits your day better.

03

Checks when useful

Lessons can use quizzes, written responses, or guided practice. A lesson can also teach without adding a forced exercise.

04

Progress and support

Track completed lessons, keep a streak, set reminders, and ask the in-lesson coach for help.

Know the limits. Cadence supports guided self-learning. It does not award an accredited degree or professional certificate, and important AI-generated claims should be checked against reliable sources.

Free to read first

Guides on the same skill.

No sign-up needed.

Course questions

What to know before you start.

Who is Evidence-Driven User Conversations for?

Every lesson connects to a conversation, decision, or habit you can change between lessons. It is listed in the founder & business part of the Cadence course library.

Do I need any prior experience?

No formal prerequisites are required. The course is designed for guided self-learning, and it is most useful when you bring a real situation or goal to the lessons.

How long does the course take?

Evidence-Driven User Conversations contains 30 lessons designed around 10 minutes each. You open lessons in sequence and can move at your own pace.

What is the learning format?

Lessons can be read or played as audio. The course includes quizzes or practical checks where the lesson calls for them, plus progress tracking and Ask Coach inside lessons.

Does this course award a certificate or degree?

No. Cadence is for practical self-learning and does not award accredited degrees or professional certification.

Start today

Day 1: Treat Warm Feedback as a Starting Point

Get access and choose Evidence-Driven User Conversations. Your first practical move is ready when you open the app.

iPhone App Store Get Cadence free

Download Cadence free from the App Store, or request free Android testing access.

Android early access

Join Cadence on Android.

Tell us your goal and Google Play email. We will send your tester invite when it is ready.

Use the email on the Google account you use with Google Play. We only use it for your tester invite and Android testing updates.