Founder course

Talk to users without leading the witness.

A daily course for founders, PMs, and operators who need cleaner questions and stronger signal from customer conversations.

Starter path 30 short sessions

Talking to users

Day 1 Compliments are weak signal

Learn why praise is not the same as evidence that someone will act.

  1. Day 2

    Ask about the last time

    Use recent behavior instead of hypothetical opinions.

  2. Day 3

    Pain, cost, workaround

    Find what the problem currently costs and how people handle it today.

Cadence keeps talking to users in a daily sequence, so the next practical move is waiting when you come back.

Who it is for

For people who need talking to users to work in real situations.

This path is built for practical operators: concrete examples, useful language, and small decisions you can apply between sessions.

You get polite answers

Move from opinions to behavior.

You accidentally pitch

Ask before explaining your idea.

You need product evidence

Synthesize patterns, risks, and next tests.

You are validating a bet

Know whether the conversation changed what you believe.

What you build

Build practical skill in talking to users.

Each lesson keeps the focus on usable judgment, not generic self-improvement slogans.

Question quality

Ask about behavior, stakes, and workarounds.

Signal detection

Separate pain from curiosity and praise.

Conversation control

Keep discovery from becoming a demo too early.

Synthesis

Turn notes into decisions and next questions.

Course arc

From vague intention to repeatable moves.

Avoid false signal

See why compliments mislead.

Ask about behavior

Use recent examples and current workarounds.

Probe stakes

Understand urgency, cost, and constraints.

Synthesize the pattern

Decide what to test next.

Cadence fit

Daily practice keeps the skill close to the work.

Cadence turns the course into a returnable habit: short lesson, quick check, review, and the next useful step.

Best for Work

Built around career, operating, and founder situations.

Output Practice

Leave with language, checklists, and decisions you can use this week.

Limited beta

Start with Talking to users when your beta invite opens.

Join the waitlist and we will email you when the next beta spots open.