You price by adding a margin to cost
It feels fair and leaves most of the value on the table.
Courses
See what you would learn
Understand why people pay very different prices for similar things.
A course on pricing as a decision about value. It covers how customers judge worth, how costs, competition and positioning shape a price, and why the cheapest option so often loses.
Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.
Type this when Cadence asks what you want to learn
I want to understand why people pay different prices for similar products. Teach me how customer value, costs, competition, and positioning shape a pricing decision.
Change any word so it fits your situation. The course is built from what you type and a few setup questions.
- Best for
- Business
- Prerequisites
- None. Bring the situation you have.
- Course length
- 7 to 30 lessons, sized to your goal
- Lesson pace
- About 10 minutes a day
- Format
- Read it, or play the audio
- Access
- Available on the App Store, with early features and Android testing access
Before the course is built
Setup asks about your situation first.
Lesson 1 opens on the moment you describe, and the examples use your role. For this request, expect questions like these.
- Are you pricing something yourself, or trying to understand pricing you meet as a customer or employee?
- Is your interest products, services, or subscriptions?
- Do you have a specific price you are trying to set or judge?
Right for now
If any of this sounds familiar, start here.
You undercharge and resent it
Your price says less than your work is worth, and you cannot see how to raise it.
Premium pricing baffles you
Two similar things, one at triple the price, and the expensive one sells.
Course arc
Where the course goes, in order.
Cadence writes the lessons for you, so the exact path follows your answers. This is the ground a course built from this sentence covers.
01 / 06What people are paying for
Value as the buyer sees it, and why it differs from cost.
Reference points
How comparisons, anchors and context set what feels expensive.
Costs and floors
Where cost belongs in a pricing decision, and where it does not.
Positioning
How the same thing becomes cheap or premium depending on who it is for and how it is framed.
Segments and structures
Why one price rarely fits everyone, and how tiers and bundles work.
Setting or judging a price
Applying the framework to a real product or service.
What changes
What you will be able to do, and what you will stop believing.
You will be able to
Reason from value, not cost
Start from what the buyer gains and compares against.
See what shapes a price
Weigh costs, competitors, positioning and willingness to pay together.
Judge a pricing decision
Explain why a given price is high, low or right for its customer.
Ideas this course corrects
Lower prices win more customers
Lower prices win price-sensitive customers and signal lower value to everyone else.
Price should reflect cost
Cost sets a floor. Value sets the price, and the gap between them is the business.
Course questions
What to know before you start.
Is this a fixed course?
No. Cadence builds the course when you type the sentence and answer a few setup questions, so the lessons follow your situation. This page describes what a course built from this request covers. You see the whole path before Lesson 1.
Who is this course for?
A course on pricing as a decision about value. It covers how customers judge worth, how costs, competition and positioning shape a price, and why the cheapest option so often loses. It sits under Business in the Work & ambitions part of the library.
Do I need any prior experience?
No. Setup asks what you already know and where you want to use it, and the course starts from there. Bring a real situation if you have one; the examples are built around it.
How long does it take?
Courses run 7 to 30 lessons of about 10 minutes, sized to what you asked for. One lesson a day is the intended pace, and you can go faster. Lessons can be read or played as audio.
Does this course award a certificate or degree?
No. Cadence is for practical self-learning and does not award accredited degrees or professional certification.
Start today
Type it, answer a few questions, open Lesson 1.
The sentence to type
I want to understand why people pay different prices for similar products. Teach me how customer value, costs, competition, and positioning shape a pricing decision.
Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.