Courses
Business Work & ambitions

Find a business idea by looking at problems, not brainstorming.

A course for people who want to start something and do not have the idea. It covers where good ideas actually come from, how to generate real options from problems around you, and how to judge which one deserves a test.

iPhone App Store Get Cadence free

Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.

See what you would learn

Type this when Cadence asks what you want to learn

I want to start something but do not have the idea yet. Help me look at problems around me, generate real options, and judge which one is worth testing.

Change any word so it fits your situation. The course is built from what you type and a few setup questions.

Best for
Business
Prerequisites
None. Bring the situation you have.
Course length
7 to 30 lessons, sized to your goal
Lesson pace
About 10 minutes a day
Format
Read it, or play the audio
Access
Available on the App Store, with early features and Android testing access

Before the course is built

Setup asks about your situation first.

Lesson 1 opens on the moment you describe, and the examples use your role. For this request, expect questions like these.

  1. Why do you want to start something: independence, income, a problem you care about?
  2. What do you know well: an industry, a craft, a community, a frustration?
  3. How much time and money could you put into a test?

Right for now

If any of this sounds familiar, start here.

You want to start and have nothing to start

The desire is real and the idea is not.

Your ideas are all things you would like to exist

Which is not the same as things people would pay for.

You have twenty ideas and cannot choose

Each one is equally exciting and equally untested.

Course arc

Where the course goes, in order.

Cadence writes the lessons for you, so the exact path follows your answers. This is the ground a course built from this sentence covers.

01 / 06

Where ideas really come from

Problems, unfair advantages and changes in the world, not lightning.

Your unfair advantages

What you know, who you know and what you can do that others cannot.

Problems worth solving

Frequency, pain and willingness to pay, and how to notice them.

Generating options

Methods that produce a real list rather than a fantasy.

Judging an idea

A simple filter for customer, problem, reach and you.

Toward a test

Choosing one and what the first cheap test would be.

What changes

What you will be able to do, and what you will stop believing.

You will be able to

Know where ideas come from

Stop waiting for inspiration and start looking at problems.

Generate real options

Build a list from frustrations, expertise and changes you can see.

Judge which to test

Compare ideas on problem, customer, access and fit with you.

Ideas this course corrects

You need a unique idea

You need a real problem and a way to reach the people who have it. Most good businesses were not first.

Passion picks the idea

Passion sustains the work. The market picks the idea.

Course questions

What to know before you start.

Is this a fixed course?

No. Cadence builds the course when you type the sentence and answer a few setup questions, so the lessons follow your situation. This page describes what a course built from this request covers. You see the whole path before Lesson 1.

Who is this course for?

A course for people who want to start something and do not have the idea. It covers where good ideas actually come from, how to generate real options from problems around you, and how to judge which one deserves a test. It sits under Business in the Work & ambitions part of the library.

Do I need any prior experience?

No. Setup asks what you already know and where you want to use it, and the course starts from there. Bring a real situation if you have one; the examples are built around it.

How long does it take?

Courses run 7 to 30 lessons of about 10 minutes, sized to what you asked for. One lesson a day is the intended pace, and you can go faster. Lessons can be read or played as audio.

Does this course award a certificate or degree?

No. Cadence is for practical self-learning and does not award accredited degrees or professional certification.

Start today

Type it, answer a few questions, open Lesson 1.

The sentence to type

I want to start something but do not have the idea yet. Help me look at problems around me, generate real options, and judge which one is worth testing.
iPhone App Store Get Cadence free

Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.

Android early access

Join Cadence on Android.

Tell us your goal and Google Play email. We will send your tester invite when it is ready.

Use the email on the Google account you use with Google Play. We only use it for your tester invite and Android testing updates.