Pushback ends the conversation
Too expensive, and you have nothing to say.
Courses
See what you would learn
Hear an objection properly and answer what is behind it.
A course for people who sell as part of their job and freeze when a customer pushes back. It covers what objections usually mean, how to respond without pressure or defensiveness, and how to keep the conversation honest.
Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.
Type this when Cadence asks what you want to learn
I sell as part of my job and freeze when someone pushes back. Teach me how to hear an objection properly, respond to what is behind it, and keep the conversation honest.
Change any word so it fits your situation. The course is built from what you type and a few setup questions.
- Best for
- Business
- Prerequisites
- None. Bring the situation you have.
- Course length
- 7 to 30 lessons, sized to your goal
- Lesson pace
- About 10 minutes a day
- Format
- Read it, or play the audio
- Access
- Available on the App Store, with early features and Android testing access
Before the course is built
Setup asks about your situation first.
Lesson 1 opens on the moment you describe, and the examples use your role. For this request, expect questions like these.
- What do you sell, and to whom?
- Which objection stops you: price, timing, not now, or we already have something?
- Do you tend to argue, cave, or go quiet?
Right for now
If any of this sounds familiar, start here.
You argue and lose
You win the point and lose the customer.
You discount to make it stop
Every objection costs margin.
Course arc
Where the course goes, in order.
Cadence writes the lessons for you, so the exact path follows your answers. This is the ground a course built from this sentence covers.
01 / 06What an objection is
Information, not rejection, and the kinds you will hear.
Listen and clarify
Getting to the real concern before you respond.
Price
What too expensive usually means and how to talk about value.
Timing and not now
Separating a real delay from a polite no.
Honest responses
Answering without spin, and saying when the fit is not right.
Your conversations
Rehearsing the objections you hear most.
What changes
What you will be able to do, and what you will stop believing.
You will be able to
Understand the objection
Hear what a customer is actually saying underneath the words.
Respond without pressure
Answer honestly in a way that keeps trust.
Know when to stop
Recognise a real no and let it be one.
Ideas this course corrects
Objections mean the customer is not interested
Silence means that. Objections mean they are thinking about it.
The best salespeople have a rebuttal for everything
The best salespeople understand the concern first. Rebuttals are what mediocre ones use.
Course questions
What to know before you start.
Is this a fixed course?
No. Cadence builds the course when you type the sentence and answer a few setup questions, so the lessons follow your situation. This page describes what a course built from this request covers. You see the whole path before Lesson 1.
Who is this course for?
A course for people who sell as part of their job and freeze when a customer pushes back. It covers what objections usually mean, how to respond without pressure or defensiveness, and how to keep the conversation honest. It sits under Business in the Work & ambitions part of the library.
Do I need any prior experience?
No. Setup asks what you already know and where you want to use it, and the course starts from there. Bring a real situation if you have one; the examples are built around it.
How long does it take?
Courses run 7 to 30 lessons of about 10 minutes, sized to what you asked for. One lesson a day is the intended pace, and you can go faster. Lessons can be read or played as audio.
Does this course award a certificate or degree?
No. Cadence is for practical self-learning and does not award accredited degrees or professional certification.
Start today
Type it, answer a few questions, open Lesson 1.
The sentence to type
I sell as part of my job and freeze when someone pushes back. Teach me how to hear an objection properly, respond to what is behind it, and keep the conversation honest.
Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.