Courses
Writing Ideas & discovery

Make a case in writing that convinces without overselling.

A course on written persuasion that holds up. It covers connecting a clear claim to evidence, addressing objections before the reader raises them, and ending with a next step the reader can take.

iPhone App Store Get Cadence free

Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.

See what you would learn

Type this when Cadence asks what you want to learn

I want to make a convincing case in writing without exaggerating. Help me connect a clear claim to evidence, address objections, and end with a useful next step.

Change any word so it fits your situation. The course is built from what you type and a few setup questions.

Best for
Writing
Prerequisites
None. Bring the situation you have.
Course length
7 to 30 lessons, sized to your goal
Lesson pace
About 10 minutes a day
Format
Read it, or play the audio
Access
Available on the App Store, with early features and Android testing access

Before the course is built

Setup asks about your situation first.

Lesson 1 opens on the moment you describe, and the examples use your role. For this request, expect questions like these.

  1. What do you need to argue for: a proposal, a decision, funding, a change in policy?
  2. Who is the reader, and what do they already believe?
  3. Do your cases tend to be too long, too vague, or too pushy?

Right for now

If any of this sounds familiar, start here.

Your proposals get polite silence

The case was thorough and nobody acted.

You oversell and lose trust

Enthusiasm reads as spin, and the reader discounts everything.

You avoid the objections

The obvious counter-argument goes unmentioned and the reader supplies it.

Course arc

Where the course goes, in order.

Cadence writes the lessons for you, so the exact path follows your answers. This is the ground a course built from this sentence covers.

01 / 06

What persuades in writing

Clarity, credibility and relevance to the reader's concerns.

The claim

One sentence, early, and why vagueness feels safe and is fatal.

Evidence that connects

Choosing support that actually bears on the claim, and showing the link.

Objections

Naming the strongest counter-argument yourself, and answering it fairly.

Overselling

How hedging and hype both lose readers, and the calibrated middle.

The ask

Specific next steps, and how to make saying yes easy.

What changes

What you will be able to do, and what you will stop believing.

You will be able to

State a claim clearly

Say what you are arguing for in one sentence the reader cannot misread.

Support it honestly

Connect evidence to the claim, and admit what the evidence does not show.

Ask for the next step

End with a specific, doable action.

Ideas this course corrects

More evidence is more persuasive

Relevant evidence is persuasive. Volume buries the case and signals insecurity.

Mentioning objections weakens the case

It strengthens it. Readers trust writers who have already thought about what they were going to say.

Course questions

What to know before you start.

Is this a fixed course?

No. Cadence builds the course when you type the sentence and answer a few setup questions, so the lessons follow your situation. This page describes what a course built from this request covers. You see the whole path before Lesson 1.

Who is this course for?

A course on written persuasion that holds up. It covers connecting a clear claim to evidence, addressing objections before the reader raises them, and ending with a next step the reader can take. It sits under Writing in the Ideas & discovery part of the library.

Do I need any prior experience?

No. Setup asks what you already know and where you want to use it, and the course starts from there. Bring a real situation if you have one; the examples are built around it.

How long does it take?

Courses run 7 to 30 lessons of about 10 minutes, sized to what you asked for. One lesson a day is the intended pace, and you can go faster. Lessons can be read or played as audio.

Does this course award a certificate or degree?

No. Cadence is for practical self-learning and does not award accredited degrees or professional certification.

Start today

Type it, answer a few questions, open Lesson 1.

The sentence to type

I want to make a convincing case in writing without exaggerating. Help me connect a clear claim to evidence, address objections, and end with a useful next step.
iPhone App Store Get Cadence free

Open Cadence on the App Store, type the sentence when it asks what you want to learn, and answer a few setup questions. Free to start. Android testers can request early access.

Android early access

Join Cadence on Android.

Tell us your goal and Google Play email. We will send your tester invite when it is ready.

Use the email on the Google account you use with Google Play. We only use it for your tester invite and Android testing updates.